CRM (Customer Relationship Management) software is a tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. It aims to improve customer relationships, streamline processes, and enhance profitability. CRM software stores valuable customer information such as contact details, purchase history, and preferences, allowing businesses to tailor marketing, sales, and customer service efforts. Features typically include automation of tasks, communication tracking, reporting, and analytics. Popular CRM systems, like Salesforce, HubSpot, and Microsoft Dynamics, help businesses increase efficiency, improve customer retention, and drive sales by providing insights into customer needs and behaviors.